Visit Rochester is the official tourism promotion agency for Monroe County. Our mission is simple. We sell and market Greater Rochester as a preferred destination—for business and leisure travel—in order to grow and maximize visitor spending and to enhance the economy. Tourism plays a major role in the economy of Monroe County as well as the entire Finger Lakes region. Visit Rochester builds and maintains relationships with hundreds of organizations and businesses in the community that work to attract visitors to Monroe County, in turn growing the overall economic impact of the tourism and hospitality industry in the county and the Finger Lakes region as a whole. We are a membership-based organization with more than 450 members that represent local lodging, retail, restaurants, services, and community organizations that all strive to provide the best visitor experience.